rehanahmed2013

Leading EMEA marketing strategy to drive revenue growth, demand generation, and account-based engagement across key enterprise accounts. Focused on ABM, regional events, and localized content to strengthen the buyer journey and pipeline performance. Key Achievements: • Exceeded MQL and pipeline targets each year, driving 21% regional revenue growth. • Implemented ABM campaigns delivering 20+ SQLs per month from strategic enterprise accounts resulting in $22M pipeline. • Managing 18+ regional events & conferences annually, increasing customer engagement and lead quality. • Producing localized and industry specific content that improved nurturing and conversion rates by 15%

Spearheaded global marketing strategy to generate pipeline and optimize revenue growth through digital, content, and event-led initiatives. Introduced ABM to the company and led a high-performing marketing team aligned with global sales and product objectives. Key Achievements: • Designed and implemented growth marketing strategy, generating $30M+ in pipeline via omni-channel ABM campaigns. • Modernized MarTech stack and relaunched global website, increasing visitor-to-lead conversion by 22%. • Led a global marketing team of 4, improving campaign execution speed, digital conversions and alignment with sales

Built and scaled the global marketing function, recruiting top talent, implementing MarTech solutions, and leading digital campaigns, ABM programs, and cross-functional initiatives to drive measurable pipeline growth and ROI. Held multiple roles during my tenure. Key Achievements: • Built the global marketing department in 6 months, enabling structured demand generation. • Generated 900+ MQLs per quarter, contributing to a $25M pipeline quarterly. • Implemented 6Sense and spearheaded ABM campaigns with 37% SQL conversion and 12% closed-won rate. • Owned global campaigns across Google Ads, LinkedIn, AdRoll, Twitter, and 6Sense, improving marketing ROI by 18%. • Managed budgeting, hiring, website relaunch, events, and content strategy, optimizing efficiency and spend

Led global demand generation, ecommerce, partner marketing, and digital initiatives, driving pipeline growth, partner engagement, and measurable revenue impact across digital and partner channels. Managed a team of 4, mentoring and enabling them to deliver high-impact campaigns. Key Achievements: • Delivered 1200+ MQLs per quarter, contributing €5M in pipeline and $200K in eCommerce revenue. • Grew marketing-sourced pipeline by 20% over 2 years (€27M impact). • Managed partner marketing campaigns with Microsoft, Dell, Intel, AWS, and Huawei, increasing partner ROI by 25%. • Collaborated closely with sales, product, and regional teams to align global marketing strategy with business goals, strengthening cross-functional execution and impact. • Designed and implemented career development paths, providing ongoing coaching to accelerate team growth and performance

Directed paid media and lead generation campaigns across EMEA, optimizing regional marketing operations and enhancing the performance of junior team members. Collaborated closely with sales and product teams to align campaigns with business objectives. Key Achievements: • Delivered a 24% increase in leads and 32% quarterly growth in customer engagement by optimizing content and messaging. • Worked with research firms (IDG, Gartner and 451) to create research-based content for lead gen and brand exposure

Led marketing strategy and execution for small kitchen appliance launches and retail initiatives across Europe, focusing on brand visibility, sales growth, and operational efficiency. Key Achievements: • Successfully launched AirFryers with Blokker, Albert Heijn, and Bol.com, driving growth in both retail and ecommerce channels. • Implemented process improvement initiatives that generated $0.35M in quarterly cost savings and streamlined operations. • Collaborated with cross-functional teams, including sales, product, and external agencies, to deliver consistent brand messaging.

Marketing and Brand Management